Why Cash Flow Matters More Than Profit

Date: 14 Aug 2025

Profit is important—but it doesn’t keep your business running. Cash does.

You can be making a profit on paper while still struggling to pay rent, staff, or suppliers. That’s because profit is a long-term view. It includes things like unpaid invoices and future revenue.

Cash flow, on the other hand, is real. It shows how much money you have right now to keep the lights on.

Many profitable businesses fail simply because they run out of cash. Bills don’t wait. Wages still need to be paid. If you don’t have the cash on hand, things fall apart fast.

Here’s how to stay on top of it:

• Track your cash weekly. Know exactly what’s coming in and what’s going out.
• Match payments with expenses. Time your income to cover your bills.
• Avoid overusing credit. It adds debt and pressure when cash is already tight.

How getdtp.com can help

Staying on top of cash flow manually takes time. And if you have staff managing payments and chasing invoices, it can get messy.

getdtp.com makes this easier. It gives your team a simple way to:

• Track incoming and overdue payments in one place
• See easily the clients who haven’t paid
• Spot cash flow issues early, before they become serious problems

By using getdtp.com, your staff can spend less time chasing money and more time focusing on work that grows the business.

Ask yourself: Do you know your business’s current cash position—and who still hasn’t paid you?